I have over 15 years of consumer research experience where I have cultivated a strong reputation for delivering powerful insights and building deep client relationships with many of the world’s greatest brands and ad agencies. I currently run System1 Research North America and oversee the account teams located in New York, Chicago and Los Angeles. Before joining System1 Research back in April of 2007 as one of the first US employees,
I started my career at Millward Brown and my experience spans a wide variety of categories, including pharmaceutical, CPG, financial services, entertainment and telecom while helping brands apply behavioural thinking to deliver stronger business results. Outside work my main interests are rugby, golf and acting as a figure of fun to my wife and 2 children.